This video introduces the non-profit, the Research Oenovation Collective and our role in inspiring innovation in the US Wine Industry. This video was made specific for professional vintners, grape growers, winemakers and viticulturists who understand the importance of continuous improvement and how innovation can improve your processing techniques, inspire new products and move your winery closer to environmental sustainability.
The non-profit Research Oenovation Collective, The ROC, leads the advancement of practical winemaking by providing a collaborative platform for applied research and innovation.
The ROC delivers continuous improvement through interdisciplinary applied research linking scientific discovery to winemaking innovation.
The ROC research strategy includes administration of a comprehensive applied research platform where cooperation and collaboration yield practical results. In addition, benchmarking innovative approaches with interdisciplinary focus will deliver diverse partner benefits.
Communication is a key component of all ROC functions. From providing opportunities for industry partners to clearly understand each other to facilitating seminars introducing the latest innovations for the industry on through dissemination of research results, the ROC strives for transparency in all activities.