ROC trials are characterized by the three I’s
Introduction
New practices, processes or products which impact winemaking.Innovation
Use of existing tools and methods to impart differentiation in winemaking practices.Iteration
Trials done with repetitions both within and between regions to gain statistical significance in results.
01
Excellence
We work in an industry where attention to detail, innovative thinking and entrepreneurial spirit are the difference between ordinary and exceptional. We choose exceptional.
02
Integrity
We treasure the trust our partners and members place in us and work every day to be worthy of it. In doing so we build lasting relationships.
03
Collaboration
We have come together to solve problems and create solutions that are better than those we could have achieved as individuals.
04
Innovation
We are a perpetual work in progress, continuous improvement is our fundamental platform. We approach every challenge with open minds to deliver breakthrough solutions.
05
Gratitude
We achieve nothing alone. We are grateful and thankful to those who help us achieve. We give back to each other, our partners and our professional community.
06
Transparency
We are open with each other, our partners and our professional community. Our communication strategy reflects this not just because it is the most efficient way to work, it is the right thing to do.
07
Empathy
We strive to see from the perspective of our members and partners as well as ourselves. We encourage communication and we listen. We make challenges and problems our own, then we solve them.
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