“The ROC is designed to convey an attitude that I think serve us all well, that is - It is what you learn after you think you know it all that really counts!


“It is rare to find a research organization that is independently run and focused on practical trials that winemakers can implement in the short term”

Molly Bohlman

Winemaker, Niner Wine Estates


Research Oenovation Collective Membership

Thank you for your interest in the Research Oenovation Collective.  By exhibiting Independent Thinking and taking Collective Action we will make a difference in the advancement of our North American wine industry. Together all goals are achievable and your participation makes us a stronger organization.

Membership in the ROC is open to any individual, corporation or other business entity engaged in operation and/or manufacture of wine, winemaking products, processing, research or technical development.

Please fill out the membership application below to join today.  Questions? Please contact us at membership@rocwine.org or call (707) 799-WINE (9463).

Individual Membership - Producer

$350 / calendar year

Organizational membership entitles 2 representatives at free ROC functions.

ROC Membership Benefits

  • Full Access to all ROC Member Materials
  • Optional ROC Trial Team Participation
  • Regularly scheduled regional ROC meetings with a member driven agenda
  • Opportunity to discuss wine industry issues in a collective common setting
  • Create innovation synergy by collaboration within a critical mass organization
  • Lower actual experimental costs by resource sharing among trial participants and supporters
  • Reduce learning timelines by trial project success through a cooperative and iterative approach
  • Develop data driven solutions thereby eliminating uncontrolled or poorly designed experiments
  • Access to experienced wine industry technical experts and connections with a global knowledge base
  • Opportunity to communicate your results through industry leading seminars and conferences

Group Membership - Producer

$1200+ / calendar year

For Group membership details please contact us at membership@rocwine.org or call (707) 799-WINE (9463).

ROC Membership Benefits

  • Full Access to all ROC Member Materials
  • Multiple Attendees at ROC Regional Meetings
  • Optional ROC Trial Team Participation
  • Logo Placement at ROC Events
  • Logo and Intro on ROC Sponsor Page

Volunteer with the ROC

The ROC is always looking for interested volunteers to assist in certain aspects of the applied research trial process.  There are many tasks that ROC volunteers can assist with from clerical work, logistical assistance, social media and website maintenance to hands on assistance in winemaking trials, sample handling, event coordination or meeting assistance. There are many benefits that can be gained through volunteer work for a non-profit entity.

Write to us and tell us your interests, experience and expertise and we may have the perfect fit for you at the ROC!