“The ROC is designed to convey an attitude that I think serve us all well, that is - It is what you learn after you think you know it all that really counts!


“The ROC is unique in providing rigorous practical research that is useful and relevant in a production winery environment.



Our Sponsors Make the ROC Roll

The ROC is allied with a preferred group of wine industry colleagues whose vision and actions align with the ROC principles including excellence and continuous improvement. The ROC works alongside our collaborators to fulfill our mission of delivering data driven guidance for specific winemaking processes. Affiliated ROC Sponsors and Partners are aligned at the forefront of applied technical innovation through support of an industry wide organization which brings impactful and lasting benefits.

Join us and bring your perspective to the direction of the industry through hands on leadership opportunities. Contact the ROC at info@rocwine.org or call (707) 799-WINE (9463)

ROC Silver Sponsors

Gusmer Enterprises, Inc.

Gusmer Enterprises, Inc. is one of the leading suppliers of processing aids and equipment to the entire beverage industry, focusing on the beer, wine, juice and distilled spirits segments. Gusmer continues to manufacture and exclusively represent many world-wide suppliers of superior products for fermentation applications.

Yokayo Wine Company

On the Yokayo Bench, just north of Ukiah, the Yokayo Wine Company sits among the vines of Pauli Ranch. This facility is the premier custom crush operation for North Coast grapes and wine, serving vintners from every segment of the industry.


We serve more wine, beer, and spirits clients than any other CPA firm. To better serve our industry clients, we stay ahead of critical issues by immersing ourselves in the information stream and playing an active role in the industry. Our goal is to help equip your business with the fundamental financial and operational strength it needs to grow and thrive so you can focus on what you love most—the art of creating great products.

Friends of The ROC

PRS BioSci


ReWine Barrels

BevTrac Quality Systems

Pacific Coast Chemicals

Advanced Viticulture

Santa Rosa Junior College

Chemeketa Community College

Walla Walla Junior College

Bayard Fox Selections


Crush 2 Cellar


Fruition Sciences


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