The Research Oenovation Collective (ROC) is an applied research platform that brings growers, vintners and suppliers together to address issues of importance to the US wine industry. By listening closely to the needs of professionals involved in wine production as well as the advice provided by trusted industry experts, ROC coordinates the design, prioritization, execution, evaluation and communication of trials and research projects leading to the development of industry best practices and improved environmental sustainability.
Great wines begin in the vineyard and viticulture trials are fundamental to refining vineyard practices that can impact quality winegrowing.
Grape handling and sorting, crush pad activities, fermentation and ageing all require stewardship of process to bring great wines to life.
Encouraging a culture of environmental awareness by integrating best environmental sustainability best practices into our trial results.
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