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APPLIED RESEARCH SERVING THE WINE INDUSTRY

THE RESEARCH OENOVATION COLLECTIVE

A NON-PROFIT APPLIED RESEARCH PLATFORM BRINGING RESOURCES TOGETHER TO EXPAND WINEMAKING KNOWLEDGE.

ROC
MISSION STATEMENT

The non-profit Research Oenovation Collective, The ROC, leads the advancement of practical winemaking by providing a collaborative platform for applied research and innovation.

ROC
VISION STATEMENT

The ROC delivers continuous improvement through interdisciplinary applied research linking scientific discovery to winemaking innovation.

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BECOME PART OF THE FORCE THAT MOVES WINEMAKING FORWARD

The Research Oenovation Collective is committed to generating the highest quality data for all ROC partnership applied research trials.

WHO WE ARE AND WHAT WE DO

The ROC Coordinates Industry Resources on a platform for Applied Research to drive wine aesthetic, production efficiency and resource sustainability through a winemaker driven agenda. ROC fills a gap in Wine Industry Research by providing an unbiased Applied Research function bridging discovery and application while integrating Oenovation in both tools and processes.

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What IS the ROC?

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THE LEADERSHIP TEAM

The ROC is led by CEO Peter Salamone, driven by the ROC Wine Industry members, guided by an outstanding Technical Advisory Committee and supported by Industry Sponsors and the ROC Board of Directors.
Click Here to see the full list of our Technical Advisors.

Peter Salamone

CEO

Eric Herve

Bruce Zoecklein

Larry Brooks

Mark Greenspan

Rich DeScenzo

Rick Jones

Stephanie Edge

Steve Price

ROC trials are characterized by the three I’s;

  • Introduction

    New practices, processes or products which impact winemaking.

  • Innovation

    Use of existing tools and methods to impart differentiation in winemaking practices.

  • Iteration

    Trials done with repetitions both within and between regions to gain statistical significance in results.

TESTIMONIALS

“The ROC is designed to convey an attitude that I think serve us all well, that is - It is what you learn after you think you know it all that really counts!

BRUCE ZOECKLEIN

PROFESSOR EMERITUS VIRGINIA TECH
“The ROC is unique in providing rigorous practical research that is useful and relevant in a production winery environment.

DON LaBORDE

PARADUXX WINEMAKER
SPONSORS

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Your participation makes us a stronger organization, together all goals are achievable.

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