The ROC Coordinates Industry Resources on a platform for Applied Research to drive wine aesthetic, production efficiency and resource sustainability through a winemaker driven agenda.
ROC fills a gap in Wine Industry Research by providing an unbiased Applied Research function bridging discovery and application while integrating Oenovation in both tools and processes.
The ROC is led by CEO Peter Salamone, driven by the ROC Wine Industry members, guided by an outstanding Technical Advisory Committee and supported by Industry Sponsors and the ROC Board of Directors.
Click Here to see the full list of our Technical Advisors.
ROC trials are characterized by the three I’s;
New practices, processes or products which impact winemaking.
Use of existing tools and methods to impart differentiation in winemaking practices.
Trials done with repetitions both within and between regions to gain statistical significance in results.