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from Peter Salamone, PhD  CEO of The ROC

When I first came to the wine industry from biotech 15 years ago, I was attracted to the complexity found in wine and the unanswered questions surrounding unlocking that potential. Today, the pursuit of understanding wine complexity and how viticultural and enological practices can affect wine quality are at the heart of my endeavors in forming the ROC.

Bridging the gap between basic discovery and the application of principles is what the ROC is all about.

From implementation of new tools and practices to simply creating a contextual understanding of the molecular consequences of physical changes in the winemaking process, the ROC is providing winemakers a much-needed link between Research & Discovery and Application & Development.


The non-profit Research Oenovation Collective, The ROC, leads the advancement of practical winemaking by providing a collaborative platform for applied research and innovation.


The ROC delivers continuous improvement through interdisciplinary applied research linking scientific discovery to winemaking innovation.

Research Statement

The ROC research strategy includes administration of a comprehensive applied research platform where cooperation and collaboration yield practical results. In addition, benchmarking innovative approaches with interdisciplinary focus will deliver diverse partner benefits.

Analysis Statement

Reliable analytical data is at the very heart of any research project. The ROC is committed to bringing analytical rigor and consistency to each of our collaborative trials

ROC Communications Statement

Communication is a key component of all ROC functions. From providing opportunities for industry partners to clearly understand each other to facilitating seminars introducing the latest innovations for the industry on through dissemination of research results, the ROC strives for transparency in all activities.

Core Values

These are the values we foster in all interactions with members, sponsors, vendors, research partners and with each other.



We work in an industry where attention to detail, innovative thinking and entrepreneurial spirit are the difference between ordinary and exceptional.  We choose exceptional.


We treasure the trust our partners and members place in us and work every day to be worthy of it. In doing so we build lasting relationships.


We have come together to solve problems and create solutions that are better than those we could have achieved as individuals.


We are a perpetual work in progress, continuous improvement is our fundamental platform. We approach every challenge with open minds to deliver breakthrough solutions.


We achieve nothing alone. We are grateful and thankful to those who help us achieve. We give back to each other, our partners and our professional community.


We are open with each other, our partners and our professional community. Our communication strategy reflects this not just because it is the most efficient way to work, it is the right thing to do.


We strive to see from the perspective of our members and partners as well as ourselves. We encourage communication and we listen. We make challenges and problems our own, then we solve them.

The Research Oenovation Collective-ROC Organizational Structure

The Research Oenovation Collective, ROC, has filed its Articles of Incorporation with the California Secretary of State as a non-profit, mutual benefit corporation. On August 18, 2018 the ROC adopted the governing bylaws of the corporation which include organizational standards for; purpose, membership, meetings, the board of directors, officers and more. The bylaws are available for viewing upon formal request and approval by the BOD.


“The ROC is designed to convey an attitude that I think serve us all well, that is - It is what you learn after you think you know it all that really counts!


“The ROC concept of iterative trials, where a number of wineries conduct the same trial using their own fruit, followed by rigorous peer review and Dr. Salamone’s applied research experience in invaluable to the industry”

Molly Bohlman

Winemaker, Niner Wine Estates


Your participation makes us a stronger organization, together all goals are achievable.